E.D. closure ad fails to reassure Caloundra

State Member for Caloundra Mark McArdle has criticised a “poorly executed” advertisement by the Queensland Government which only details medical services that will no longer be available at Caloundra Hospital after 28 March.  

  Advertisement appeared in Caloundra Weekly, 16 March 2017

Advertisement appeared in Caloundra Weekly, 16 March 2017

It comes as a recent ad placed in the Caloundra Weekly confirms the closure date of the Caloundra Emergency Department and lists what services will be relocated to the Sunshine Coast University Hospital. 

“There is not a scrap of information in this advertisement about what services will be available in Caloundra after the E.D. closes its doors.” Mr McArdle said. 

“There is no phone number, no website and no direction for the reader to gain more information. Not even a statement that next week’s publication will provide details of services remaining at Caloundra Hospital or hours these services will be provided.” Mr McArdle said. 

Mr. McArdle pointed out that the ad missed an important opportunity to address growing community concerns over what urgent care treatments while be available in the area after hours. 

“This is exactly the kind of singular messaging that creates fear in a community that is already confused about what remaining services will be available to them and at what time of the day here in Caloundra.” Mr McArdle said.   

“You could forgive someone for feeling panicked when they look at the red “X” over the Caloundra ED in this ad and think that it is saying ‘there is nothing here for you if you get sick” Mr McArdle concluded.